Sumantha Shankaranarayana
Founder and Chief Optimizer at Endlessroi.Com - Conversion Rate Optimization & Digital Advisory
Unlock $$$ via Conversion Rate Optimization, Product Management and Digital Strategy
About Sumantha Shankaranarayana
As a true-blue marketer, I thrive in a digital environment that enables me to apply and acquire multitudes of knowledge in conversion rate optimization, search engine optimization, pay-per-click campaigns, content marketing, UI/UX, product management, and growth marketing. Practicing the best of momentum making and perfectionism in executing growth models, conversion frameworks, UX strategies for funnel optimization and teaching teams to pursue a customer-centric calling, achieves phenomenal organizational growth while remaining rooted and fighting against conversion barriers and user problems. Feel free to mention me in a post or ask me about any of the following topics related to the digital world- 1. Online experimentation 2. Hypotheses generation and prioritisation 3. User experience 4. Business strategy 5. Demand generation 6. Buyer psychology 7. Funnel optimization 8. Product management 9. Methodologies and frameworks 10. Landing page optimization 11. Storytelling 12. Copywriting 13. Search engine optimization 14. Pay-per-click campaigns 15. Affiliate marketing 16. Philosophy 17. Buyer personas 18. Conducting workshops It gives me immense pleasure to remain on an infinite learning curve and create centers of digital excellence in the works that I pursue!
Skills & Expertise
Career Journey
Senior Conversion Rate Optimization Manager
Kickstarted the global project for landing page framework across 200 countries, that applies templates-as-a-solution, to our key-audiences to enhance landing page personalisation and conversion uplift, catering to various market moments. Notable achievements include: 1. Help build a custom LP Builder that improved delivering, managing landing pages at a scale, bringing down TAT from a maximum of 4 months/ minimum of 2 weeks to just under a day. 2. Owned the B2C VPN product portfolio and was one of the first products to undergo the application of lego-blocks philosophy. 3. Achieved over 25 of conversion uplift in key B2C landing pages across markets with a statistical significance of 99 . 4. Delivered over 155 of conversion uplift on soft metrics on B2B pages with a statistical significance of 99 .
Founder and Chief Optimizer
EndlessROI.com empowers business owners to envision what is possible and achieves it by applying growth models and conversion frameworks. We pride ourselves in the fact that we deeply uncover a solid value proposition for businesses. What is Value Proposition, you may ask: If I am the Ideal user, why should I buy from YOU rather than your competitors , when businesses answer this question, you have your Value Proposition. It is our sole target to first identify and amplify it. This is an end-to-end solution enabler for companies in terms of Conversion Rate Optimization and Digital Marketing.
